Rock the Research: Your Guidebook to Accelerating Campus Discovery and Innovation

You can become a heroic researcher who forges astonishing innovations and makes profound discoveries. You can drive revolutionary advances in communication, healthcare, transportation, business, and government, which improve the lives of people everywhere. If you can increase the impact of academic research, you and your colleagues can produce more potent innovations and more valuable discoveries. This guidebook's strategies will help you redirect your research and change your campus so as to achieve the Twin Win: a breakthrough theory that's published and a validated solution that's ready for dissemination. The action-oriented paths in this guidebook build on the foundational ideas in The New ABCs of Research: Achieving Breakthrough Collaborations (Oxford University Press, 2016, https://www.amazon.com/New-ABCs-Research-Breakthrough-Collaborations/dp/0198758839). This guidebook resembles a backpacker's guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.