Role of Social Media in Influencing Public Awareness and Acceptance
No Customer Reviews
This study examines the role of social media in disseminating information about Nigeria's new Naira design policy. It focuses on identifying the platforms used, evaluating their influence and impact, and analyzing the challenges encountered in their usage. Anchored on the Diffusion of Innovation theory, the research employed a survey methodology with data collected via questionnaires distributed to 400 respondents in Makurdi, Benue State. Key findings reveal that Facebook is the most utilized platform, followed by X (formerly Twitter), Instagram, and WhatsApp. Social media proved highly influential in creating public awareness through rapid updates, interactive engagement, and educational campaigns. However, challenges such as poor internet connectivity, high data costs, and limited reach were significant obstacles. The study concludes that social media is an effective tool for disseminating government policies, provided infrastructural issues are addressed. Recommendations include improving internet infrastructure, reducing data costs, and leveraging social media's potential for wider audience engagement.
Format:Paperback
Language:English
ISBN:6208417236
ISBN13:9786208417239
Release Date:December 2024
Publisher:LAP Lambert Academic Publishing
Length:64 Pages
Weight:0.23 lbs.
Dimensions:0.1" x 6.0" x 9.0"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
