Rosso on Fund Raising: Lessons from a Master's Lifetime Experience
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Book Overview
A valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field. --Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly.
Format:Hardcover
Language:English
ISBN:0787903043
ISBN13:9780787903046
Release Date:October 1996
Publisher:Jossey-Bass
Length:203 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 6.3" x 9.3"
Customer Reviews
1 rating
A superb introduction
Published by Thriftbooks.com User , 23 years ago
An excellent introduction to fund raising; without doubt the best available. Rosso is clear and concise in this brief and easily digested text. This is not a "how to" book. You will not learn the details of running a capital campaign or conducting prospect research. Rather, Rosso provides an overview of the elements of fund raising. The major laws of fund raising science are presented along with the less well defined knowledge areas of fund raising art. He discusses topics including sequential solicitation, the donor data base, and using a gift range chart. But also communicated are the human elements which are essential to success in this field. The account is highly personal, drawing on years of practical experience. The recollections are well chosen and thoughtfully integrated into the text. Although this book will have most value for those with little or no prior knowledge of its subject, I suspect that even the experienced fund raiser will obtain benefit from its reading.
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