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Russ: Rise of the Independent Artist Taking Over Hip-Hop

Russ is a force to be reckoned with in the music industry. Born in New Jersey and raised in Georgia, Russ began making music as a teenager, posting his songs to SoundCloud and eventually becoming a viral sensation. With a DIY approach to his career, Russ refused to sign with a major label, opting instead to found his imprint, Diemon, and release his music. His style blends elements of rap, R&B, and pop, and his lyrics often address themes of self-reliance and personal growth. Russ is a self-made artist who has carved out a unique path in the music industry. Growing up in a household that valued hard work and self-reliance, Russ developed a strong independent streak at an early age. This translated to his music career, as he wrote and produced his songs, created his visuals, and even booked his shows. His efforts paid off in 2017 when he became the first artist to land a #1 album without a major label.

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