Sabotage & Subversion: The 10 Principles of Business Guerrilla
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Sabotage&Subversion. The 10 Principles of Business Guerrilla was conceived as an answer to a simple question that many new entrepreneurs (startups and SMEs) ask themselves: If I do not have the marketing budget and therefore cannot overspend my competition, how can I stay in business, grow my business and scale my business?
Borrowing the most advanced and respected theory on warfare from the most influential thinkers and leaders,
Robert Lingard applies in this book the most secret tactics and strategies deployed on a battlefield and integrates them within a wide range of case studies coming directly from the business world.
If you run a startup or a small business, Sabotage&Subversion. The 10 Principles of Business Guerrilla, is an enlightening compendium on how to cleverly and efficiently fight the business war.
Borrowing the most advanced and respected theory on warfare from the most influential thinkers and leaders,
Robert Lingard applies in this book the most secret tactics and strategies deployed on a battlefield and integrates them within a wide range of case studies coming directly from the business world.
If you run a startup or a small business, Sabotage&Subversion. The 10 Principles of Business Guerrilla, is an enlightening compendium on how to cleverly and efficiently fight the business war.
Format:Paperback
Language:English
ISBN:1729732569
ISBN13:9781729732564
Release Date:November 2018
Publisher:Createspace Independent Publishing Platform
Length:184 Pages
Weight:0.43 lbs.
Dimensions:0.4" x 5.3" x 8.0"
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