Even some of the very best salespeople sometimes find that their powers of persuasion, which work well in person, fail to translate properly to the written word. Sales Letters That Sell, by business... This description may be from another edition of this product.
For me, as a beginner in sales and non-English native speaker, this book helped me quite a lot in writing sales letters to new customers. Before I knew only old-fashioned, boring phrases. And now I see that I improved quite a lot (especially when I am comparing them to my colleagues' who are still using the old style.)
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.