Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales... This description may be from another edition of this product.
Great book. Complete and clear. We can use this book for our daily work. Complete with exercise and tests. This book is also for people emphasinzing personal selling. Some issues: Sales careers, Ethics, Global selling,Teams, Leaderships, Industry examples.
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