Say It with Figures
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Book Overview
A new edition of the classic work in the field of social statistics. Per the author, "Over the years...I have met many people who remember reading "Say It With Figures" with pleasure, mainly for two... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0061819824
ISBN13:9780061819827
Release Date:January 1985
Publisher:HarperCollins Publishers
Length:272 Pages
Weight:1.10 lbs.
Customer Reviews
1 rating
Gold Standard for using Cross-tabulation to analyze market research
Published by Thriftbooks.com User , 15 years ago
I highly recommend this book for persons conducting data analysis. The author's concept of Cross-tabulation Elaboration Analysis is woefully underutilized in the market research industry. If the principles espoused by Ziesel were more widely applied there would be a good deal less mis-analysis of survey results. His framework of an Accounting scheme for the coding and analysis of qualitative data is a very useful approach particularly for computer aided coding.
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