Scaling Procedures: Issues and Applications
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Book Overview
Scaling Procedures: Issues and Applications
examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.Scaling Procedures: Issues and Applications
supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.Format:Paperback
Language:English
ISBN:0761920277
ISBN13:9780761920274
Release Date:March 2003
Publisher:Sage Publications, Inc.
Length:224 Pages
Weight:0.72 lbs.
Dimensions:0.5" x 6.1" x 9.0"
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