Scenario Planning - Revised and Updated: The Link Between Future and Strategy

by Mats Lindgren and Hans Bandhold

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Format:Paperback

Language:English

ISBN:1349367826

ISBN13:9781349367825

Release Date:January 2009

Publisher:Palgrave MacMillan

Length:204 Pages

Weight:0.69 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

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