We no longer live in a world where fragmented, intrusive, marketing-only brands are winning. Today, your brand is everything you do, inside and out. Part workbook, part prediction for the future, Scratch: How to build a potent modern brand from the inside out is a how-to guide for brands that embrace this new definition in a market where purpose beats interruption -- and every action you take matters to the consumers you're trying to reach.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.