Secrets of VITO: Think and Sell Like a CEO
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Book Overview
National Wall Street Journal bestsellernow in paperback! Secrets of VITO the very important top officerreveals how top-selling CEOs sell their prospects,customers, partners, employees, stockholders,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1599180332
ISBN13:9781599180335
Release Date:August 2006
Publisher:Entrepreneur Press
Length:288 Pages
Weight:1.00 lbs.
Dimensions:0.9" x 6.0" x 8.9"
Customer Reviews
1 rating
Great Info About How to Communicate With CEOs
Published by Thriftbooks.com User , 21 years ago
The book focuses on the mind of CEOs and how to communicate with them. Most sales people fear having to sell to top officers, because they have very little experience working with them (other than following orders or being managed by them).Anthony provides a ton of information on how top officers think and behave. Having this information really helped me to gain enough confidence to sell at the highest level more effectively. I now have a road map and some principles to follow.On the downside, the book provides too much advice at times. With all the "don't ever...." and "you must do...." bits of advice, the reader might come away overwhelmed and more confused than ever. But Anthony does attempt to distill his ideas down to very basic principles which are very helpful.All in all a very useful book!
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