Selling by Objectives

by Anthony J. Alessandra

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"Selling by Objectives" demonstrates the advantages of non-manipulative sales techniques that create long-term good will and help to build solid business relationships. Written by three of the nation's leading sales trainers, "Selling by Objectives" outlines the sales philosophies and principles of many Fortune 500 companies, and demonstrates the importance and effectiveness of obtaining the highest levels of professionalism. Featuring up-to-date consultative techniques and relationship-based tactics, "Selling by Objectives" applies verified techniques to selling for success.

Format:Hardcover

Language:English

ISBN:0138054665

ISBN13:9780138054663

Release Date:January 1988

Publisher:Prentice Hall

Length:349 Pages

Weight:1.66 lbs.

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Popular Economics Sales Sales & Selling

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