"Selling River Cruises" is a book for travel professionals that want to build their river cruise niche or for new agents that would like to focus on selling river cruises. It features reasons why travel professionals should consider the river cruise market and how to establish themselves as river cruise experts. There is detailed information on how to get specialist designations and training and also how to brand their river cruise business. The marketing section delves into the most effective ways to sell river cruises and also looks at the digital and social media opportunities to expand their river cruise business in a cost effective way.Finally there are detailed profiles of the major river cruise lines that are influential in the U.S. and Canadian river cruise markets and offers detailed information of their market position and future growth."Selling River Cruises" is for any travel professional that is looking to increase their profitability and build a strong clientele.
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