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Paperback Services Marketing: Text and Cases Book
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ISBN: 0230520936

ISBN13: 9780230520936

Services Marketing: Text and Cases

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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