Sex Appeals Influence in Marketing of Goods and Services
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"Sex Appeals Influence in Marketing of Goods and Services" by Iorlumun Tarlumun, Esther Nguemo Ujia, and Agatha Mngukeghen Tyowuhe explores the historical evolution and contemporary impact of sex appeal in advertising. It discusses the use of sexual imagery to attract consumer attention, examines the ethical considerations and controversies surrounding this advertising strategy, and emphasizes the delicate balance between captivating audiences and maintaining brand integrity. The study aims to illuminate the complexities of incorporating sex appeal in advertisements, considering its effectiveness, societal perceptions, and implications for brand reputation in the Nigerian market.
Format:Paperback
Language:English
ISBN:6208116406
ISBN13:9786208116408
Release Date:September 2024
Publisher:LAP Lambert Academic Publishing
Length:76 Pages
Weight:0.27 lbs.
Dimensions:0.2" x 6.0" x 9.0"
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