Short Introduction to Strategic Management
(Part of the Cambridge Short Introductions to Management Series)
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Book Overview
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
Format:Paperback
Language:English
ISBN:0521644410
ISBN13:9781107671355
Release Date:January 1
Publisher:Cambridge University Press
Length:311 Pages
Weight:1.10 lbs.
Dimensions:0.6" x 5.4" x 8.4"
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