Entrepreneurship has become the "American Dream" of the new millennium. However, most small businesses go under within their first two years and only 1 in 10 make it ten years. Even the smartest small... This description may be from another edition of this product.
Cliff - you hit the nail on the head. Your insightful & easy to understand advice should be a must read for all small business owners. It helped me tremendously & I recommend it to all my clients as well. Thank you! Randye
Very informative summary of business without being boring
Published by Thriftbooks.com User , 18 years ago
I really enjoyed reading Cliff's book. In October of last year I attended an Ebay University course in which this author had been the presenter. This is how I discovered the book. As a live presenter, Cliff was very humorous but concise about the fundamental aspects of running a business. His eloquent yet lighthearted insights into the trials, pitfalls, and realities related to successful business practices have been explained in this book. I recommend it very highly.
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