Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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Book Overview
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:013149418X
ISBN13:9780131494183
Release Date:April 2010
Publisher:Wharton School Publishing
Length:212 Pages
Weight:1.00 lbs.
Dimensions:0.8" x 6.3" x 9.3"
Customer Reviews
1 rating
5 million left on the table!?!
Published by Thriftbooks.com User , 7 years ago
When you read and take immediate action on the principles you will find that you have left thousands even millions on the table because of lack of info, but don't put yourself in the corner where the loss of money you could have made is due to lack of implementation, I have lost sleep over my frustration with myself due to my arrogant belief that I could be the best and not take others advice.
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