So Who the Heck Was Oscar Mayer: The Real People Behind Those Brand Names
Many of the most famous names in America today aren't names of actors, rock stars, or politicians, but brand names such as McDonald's, Maytag, Brooks Brothers, Chevrolet, and Jack Daniels. We don't... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1569800820
ISBN13:9781569800829
Release Date:September 1996
Publisher:Barricade Books
Length:400 Pages
Weight:1.20 lbs.
Dimensions:1.1" x 6.0" x 9.0"
Customer Reviews
5 ratings
A Great Book Of company facts.
Published by Thriftbooks.com User , 18 years ago
I just love this book and if you'd ever wondered who was the person that started that name brand or company then you'll love this book. it's a good read. Highly Recommended.
Great . . .The true stories behind the corporate myths!
Published by Thriftbooks.com User , 25 years ago
I found Gelbert's book to be a fascinating read. He obviously did his research, but also added an enriching human element to tell the story of companies that are today a part of the American fabric. I think that this book will serve as inspiration to many entrepreneurs as well as young companies going through growing pains. I look forward to Gelbert's next book with anticipation!
A great read, very inspirational!
Published by Thriftbooks.com User , 25 years ago
No shortcuts were taken in reasearch here - Gelbert has somehow synthsized massive amounts of information to tell us the real, human life stories of the most successful business people of our time. Quite interesting!
Great inspiration for a new business owner!
Published by Thriftbooks.com User , 26 years ago
The short, to-the-point stories of America's greatest business people are a great source of inspiration to me. I've just started two companies, on a shoestring and no experience, but with great determination. Doug Gelbert does a wonderful job bringing to life the real people behind the brand name products we all use and enjoy. He takes you behind the scenes with rich examples of the American entrepenurial spirit. Great stories to share in any setting that people love to hear. I hope Gelbert writes a sequel. Everyone who is struggling to never give up needs to read this book.
great bathroom read!
Published by Thriftbooks.com User , 27 years ago
Fascinating genesis of the brand names we all know...these stories will stay with you for weeks and you'll find yourself bringing them up as examples in all sorts of everyday conversations...Hertz, Avis, Buick, Chevrolet, Dole, Welch's, Hershey's, Cadbury - I can't pick my favorite...great, great read...thank you author for writing it
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