So You Want to Win a Local Election? - monochrome edition: Insights from a former columnist who's covered (and worked on) political campaigns for far

Please note This is the black and white paperback edition of the book. There are full color and Kindle editions also available If you're considering running for local office, look no further, 'So You Want to Win a Local Election' is the definitive book on the subject. Other entries provide only generic big picture advice, while this comprehensive text/workbook will guide you through every step of the electoral enterprise from why you want to run, to getting the paperwork right, to what makes a great campaign photograph, to how to set yard signs in frozen ground. Better yet, 'So You Want to Win a Local Election' covers the often-overwhelming campaign process in a step-by-step outline format so you can digest one topic at a time. The chapters include: Why are you running? Pick a race you can win The nominating paperwork You always need M.O.M. to win Signs Social Media Targeting your voters The press and more The chapter on voter data analysis is worth the price of this comprehensive manual alone. Best of all, through the liberal application of the author's well-regarded sense of humor, 'So You Want to Win a Local Election' is an easy and accessible read that's peppered with "Real-world" examples to drive the main points home in a very entertaining fashion. Put more simply, this is the only book you'll need if you want to stay ahead of the competition and win that local race. Author and prize-winning former Chicago suburban Sun-Times columnist Jeff Ward has covered Illinois politics for more than 14 years. From the Mayor of Aurora, Illinois, to the Kane County, Illinois, Sheriff, Jeff parlayed that experience into a successful campaign management practice racking up an 88 percent winning track record in over 20 campaigns. He doesn't like to lose elections. So, whether you're aiming for city council or that coveted state senate seat, it's like having a top-notch campaign manager at your side at all times at a fraction of the cost