Social Communication in Advertising: Persons, Products and Images of Well-Being
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Book Overview
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0415903548
ISBN13:9780415903547
Release Date:July 1990
Publisher:Routledge
Length:340 Pages
Weight:1.31 lbs.
Dimensions:0.9" x 6.1" x 8.9"
Customer Reviews
2 ratings
The best textbook on advertising history
Published by Thriftbooks.com User , 15 years ago
For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research. Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)
Interesting, informative, and accessible...
Published by Thriftbooks.com User , 16 years ago
but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.
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