Social Marketing: From Tunes to Symphonies

by Gerard Hastings and Christine Domegan

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Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0415683734

ISBN13:9780415683739

Release Date:December 2013

Publisher:Routledge

Length:552 Pages

Weight:3.00 lbs.

Dimensions:0.7" x 6.7" x 9.5"

Related Subjects

Business Business & Investing Economics

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Social Marketing: From Tunes to Symphonies

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