Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

by Marshall Sponder

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Align Strategy With Metrics Using Social Monitoring Best Practices "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0071768297

ISBN13:9780071768290

Release Date:July 2011

Publisher:McGraw-Hill

Length:316 Pages

Weight:1.35 lbs.

Dimensions:1.3" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics Social Media for Business

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

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