Social Media and Society: An Introduction to the Mass Media Landscape

by Adrienne A Wallace, Regina Luttrell, Adrienne A. Wallace associate professor of advertising and public relations Grand Valley State

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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Format:Paperback

Language:English

ISBN:1538185997

ISBN13:9781538185995

Release Date:July 2024

Publisher:Rowman & Littlefield Publishers

Length:280 Pages

Weight:1.45 lbs.

Dimensions:0.6" x 6.9" x 9.9"

Grade Range:Postsecondary

Related Subjects

Business Business & Investing Language Arts Social Science Social Sciences

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Social Media and Society: An Introduction to the Mass Media Landscape

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