Social Media
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Book Overview
Updated to reflect the latest technological innovations--and challenges--the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Format:Paperback
Language:English
ISBN:1442265248
ISBN13:9781442265240
Release Date:August 2016
Publisher:Rowman & Littlefield Publishers
Length:224 Pages
Weight:1.05 lbs.
Dimensions:0.6" x 7.0" x 9.8"
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