Social Media Marketing: A Strategic Approach
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Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.
Format:Paperback
Language:English
ISBN:0357516184
ISBN13:9780357516188
Release Date:January 2022
Publisher:Cengage Learning
Length:352 Pages
Weight:1.60 lbs.
Dimensions:0.8" x 8.4" x 10.8"
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