Soft Power in China: Public Diplomacy Through Communication
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Book Overview
Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen; J.de Kloet, G.Pak, L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay; H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization; Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; J.Polumbaum
Format:Paperback
Language:English
ISBN:1349291374
ISBN13:9781349291373
Release Date:December 2010
Publisher:Palgrave MacMillan
Length:219 Pages
Weight:0.58 lbs.
Dimensions:0.5" x 5.5" x 8.5"
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