Specworld: Folds, Faults, and Fractures in Embedded Creator Industries
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Book Overview
John Thornton Caldwell's Landmark Specworld Demonstrates How twenty-first-century media industries monetize and industrialize creative labor at all levels of production. Through illuminating case studies and rich ethnography of colliding social-media and filmmaking practices. Caldwell shows media production as an untidy social construct rather than a unified, stabile practice. This messy complex system, he argues, is full of discrete yet interconnected parts that include legacy production companies, marketers and influencers, aspirant online producers, data miners, financiers, talent agencies, and more. Caldwell peels away the layers of these embedded production systems to examine the folds, faults, and fractures that underlie a risky, high-pressure, and often exploitative industry. With insights on the ethical and human predicament faced by industry hopefuls and crossover creators seeking professional careers, Caldwell offers new interpretive frameworks that allow readers to better see the hidden and multifaceted financial logics and forms of labor embedded in contemporary media industries.
Format:Paperback
Language:English
ISBN:0520388976
ISBN13:9780520388970
Release Date:January 2023
Publisher:University of California Press
Length:400 Pages
Weight:1.25 lbs.
Dimensions:1.1" x 6.0" x 9.0"
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