Standout Virtual Events: How to create an experience that your audience will love
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Book Overview
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.
Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible.
In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including:
Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual EventCritical Differences Between In Person and Virtual EventsBuilding Audience InteractionSix Key Benefits to Hosting Virtual EventsFormat, Features, and Platform ConsiderationsSpeaker Preparation for Virtual EventsThe Business of Virtual EventsThe Cost of Producing a Virtual EventHow To Run A Great Virtual EventWhether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.
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