Strategic Management for Hospitality AND Travel: Today and Tomorrow

New Publication Now Available! The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight. Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this NEW title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms. Strategic Management for Hospitality & Travel: serves as a primer on strategy and strategic management while heavily focusing on the scanning and careful observation of the complex, dynamic, and competitive environment the firm operates in. provides the management and forecasting theory and tools that students and practitioners will need for effective strategic planning integrates strategic planning tools in many segments of the hospitality and tourism industry: cruise ships, hotels, restaurants, airlines, casinos, sports, and more! Strategic Management for Hospitality & Travel features the Co-Alignment Model as a framework for discussing strategic management for hospitality and travel businesses. This model allows students to forecast trends and gain an advantage over the competition which is particularly necessary in the complex, fast-changing hospitality and travel space. This four-step process includes: Step 1 Environmental Scanning Step 2 Strategy Setting Step 3 Structure Step 4 Strategy Financials