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Hardcover Strategic Management in Multinational Companies Book
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ISBN: 0080318088

ISBN13: 9780080318080

Strategic Management in Multinational Companies

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Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).

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Format: Hardcover

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Business Business & Investing Economics

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