The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps. This edition is rich in new examples from real-world health care organizations. Chapters are brought to life by the 'Introductory Incidents', 'Learning Objectives', 'Perspectives', 'Strategy Capsules', useful chapter summaries; and questions for class discussion. All cases and examples have been updated or replaced. In this edition the teaching materials and web supplements have been greatly enhanced, with power-point slides, to give lecturers a unique resource.
This is an outstanding book. While naturally oriented to strategic management of health care it is also a comprehensive framework to strategic management in general. The book's layout is that of a university textbook but it is also written in an enjoyable style. I read this book as a practitioner and not a formal student and found it extremely readable and helpful. The authors present both conceptual and practical tools for strategic management.
Excellent book
Published by Thriftbooks.com User , 18 years ago
I would highly recommend this book. It is easy to read, methodical in approach and provides a balance of relevant theory and application. A useful resource for any healthcare organization expanding its services within existin country or beyond. Thanks extended to the authors...I look forward to other additions!!!
Excellent Book
Published by Thriftbooks.com User , 20 years ago
I was fortunate enough to be a student of Linda Swaynes @ UNC Charlotte. We were the first class to use this book. Not only was Ms. Swayne excellent at what she taught but the book was a tool that explained the theories in nice detail. I continue to use the book as a resource. I am currently a hospital CEO.
A Must for the Novice Planner
Published by Thriftbooks.com User , 24 years ago
This comprehensive and yet easily understood text provides the fundamentals of strategic management as it applies to most any health care organization. The authors' experience comes to life in a variety of real examples and cases throughout the text. My background and interest in strategic planning led me to thoroughly examine the step-by-step processes, and I was amazed at both the simplicity and applicability of each. Definetly a text that I will recommend to anyone entering the healthcare industry or strategic planning arenas. Not only was I benefited by the purchase of this text, but had the opportunity to meet these outstanding authors in person during graduate study/research.
exactly what I did expect
Published by Thriftbooks.com User , 24 years ago
I have the book for two days and I like to read in it as I loved to read Tom Clancy's first stories, diificult to put down, indeed the first management book that I prefered to my used lectures in the evening . the content is what I needed in the field of stratégic management. it explains the fundamentals and give examples out of real live. there are some practical details which I see as very usefull for direct applications. I do not regret this this acquisition, the autors seem to have great experience, I found a lot of practical sens and no useless theoretical stuff. better, you can find your way in minutes through such a "big" book ad I found a lot of US.management ideas of interest in Europe. I do recommend this and I am looking for more by the same autor.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.