Strategic Management of Technology: Global Benchmarking (initial Report)
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Book Overview
In this groundbreaking study, Edward Baer Roberts examines the role of technology in global business strategy. Drawing on case studies and interviews with executives from around the world, Roberts illuminates the challenges and opportunities facing companies that seek to stay ahead of the curve in a rapidly changing technological landscape. Whether you are a CEO, a corporate strategist, or a student of business, Strategic Management of Technology is a must-read.
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