Strategic Marketing: An Applied Approach

By Karel Jan Alsem and Dick R. Wittink

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This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0073025860

ISBN13:9780073025865

Release Date:July 2006

Publisher:Irwin/McGraw-Hill

Length:324 Pages

Weight:1.83 lbs.

Dimensions:0.7" x 8.2" x 10.1"

Related Subjects

Business Business & Finance Business & Investing Direct Economics Education & Reference Marketing

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Strategic Marketing: An Applied Approach

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