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Hardcover Strategic Marketing and the Future of Consumer Behaviour: Introducing the Virtual Guardian Angel Book
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ISBN: 1843767724

ISBN13: 9781843767725

Strategic Marketing and the Future of Consumer Behaviour: Introducing the Virtual Guardian Angel

by and
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The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded with products, services, channels and information, but fail to grasp the differential value of the commercial offers being made.

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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