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Paperback Strategic Marketing Book
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ISBN: 099054270X

ISBN13: 9780990542704

Strategic Marketing

by , , , et al.
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Format: Paperback

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Book Overview

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework... This description may be from another edition of this product.

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Business Business & Investing Economics

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