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Paperback Strategic Marketing Communications: New Ways to Build and Integrate Communications Book
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ISBN: 0749429186

ISBN13: 9780749429188

Strategic Marketing Communications: New Ways to Build and Integrate Communications

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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

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Format: Paperback

Condition: Very Good

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Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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