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Paperback Strategic Marketing for the C-Suite: A Review of the Research Literature and Its Relevance to Senior Executives Book
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ISBN: 1680830562

ISBN13: 9781680830569

Strategic Marketing for the C-Suite: A Review of the Research Literature and Its Relevance to Senior Executives

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Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing Economics

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