Strategic Marketing Management: A Business Process Approach

by Luiz Moutinho and Geoff Southern

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Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1844800008

ISBN13:9781844800001

Release Date:November 2009

Publisher:Cengage Learning

Length:490 Pages

Weight:2.35 lbs.

Dimensions:0.9" x 7.7" x 10.1"

Related Subjects

Business Business & Investing Economics

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Strategic Marketing Management: A Business Process Approach

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