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Paperback Strategic Marketing Planning Book
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ISBN: 0749407670

ISBN13: 9780749407674

Strategic Marketing Planning

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Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.

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Format: Paperback

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Business Business & Investing Economics Management & Leadership Marketing Research

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