Strategic Planning: A Practical Guide for Competitive Success
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An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's Think-Plan-Act rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
Format:Paperback
Language:English
ISBN:1780525206
ISBN13:9781780525204
Release Date:January 2012
Publisher:Emerald Group Publishing
Length:253 Pages
Weight:1.20 lbs.
Dimensions:0.6" x 6.5" x 9.4"
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