Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company
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Book Overview
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creationFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rightsFormat:Hardcover
Language:English
ISBN:0071486550
ISBN13:9780071486552
Release Date:January 2007
Publisher:McGraw-Hill Companies
Length:336 Pages
Weight:1.40 lbs.
Dimensions:1.2" x 6.4" x 9.3"
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