Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation
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Book Overview
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Format:Hardcover
Language:English
ISBN:3030489493
ISBN13:9783030489496
Release Date:June 2020
Publisher:Springer
Length:795 Pages
Weight:2.80 lbs.
Dimensions:1.3" x 7.6" x 9.4"
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