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Hardcover Strategisches Management [German] Book
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ISBN: 3486255754

ISBN13: 9783486255751

Strategisches Management [German]

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Das Werk zum strategischen Management wendet sich bewu t von der berwiegend funktionsorientierten Managementlehre ab, um sowohl Studenten der Wirtschaftswissenschaften als auch Praktikern proze orientiert die integrativ ineinandergreifenden erfolgsfaktorzentrierten strategischen Managementkonzepte zu er ffnen. Die Konzeption des Buches, die sich aus einer ABWL-Vorlesung entwickelt hat, zielt darauf ab, einen grundlegenden berblick ber die gegenw rtig in der Theorie und Praxis diskutierten modernen Managementkonzepte zu gew hren.

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Format: Hardcover

Condition: New

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Business Business & Investing Economics

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