Strategy is about what tomorrow will be like and then working it back to today. it is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering; how strategy has changed, what it is and what it isn't; what leadingmanagement thinkers say about strategy; case studies of strategies great and small; how to develop a strategy in tune with today's markets; the key elements in turning strategy nto action.
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