Strategy Journeys: A Guide to Effective Strategic Planning
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Book Overview
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters.
Format:Hardcover
Language:English
ISBN:1409465594
ISBN13:9781409465591
Release Date:September 2016
Publisher:Routledge
Length:134 Pages
Weight:0.93 lbs.
Dimensions:0.4" x 6.7" x 9.6"
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