Streaming and Digital Media: Understanding the Business and Technology
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Book Overview
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Format:Paperback
Language:English
ISBN:0240809572
ISBN13:9780240809571
Release Date:March 2007
Publisher:Routledge
Length:264 Pages
Weight:0.85 lbs.
Dimensions:0.6" x 6.4" x 9.0"
Related Subjects
Arts, Music & Photography Communication Communication & Journalism Communications Computer Science Computers Computers & Technology Engineering Humanities Industries & Professions Performing Arts Programming Technology Textbooks Web Design Web Development & Design Words, Language & GrammarCustomer Reviews
1 rating
Informative and straightforward
Published by Thriftbooks.com User , 16 years ago
This book tells you what you what you need to know from a business perspective. It doesn't take a one-size-fits-all approach. It makes you ask what your business needs are and then looks at how streaming media can help fulfill those needs. Simple and straightforward. Case studies are interesting addition and a helpful glossary is included.
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