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Hardcover Studebaker: The Life and Death of an American Corporation Book
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ISBN: 0253330653

ISBN13: 9780253330659

Studebaker: The Life and Death of an American Corporation

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A chronicle of the life and death of an American automobile company where management's concept of tradition played a fundamental role in modeling corporate culture, rhetoric, and strategy. This book explores managerial choice, corporate tradition, and the importance of ideas in shaping institutions in 20th-century America.

Recommended

Format: Hardcover

Condition: Good*

*Best Available: (ex-library, missing dust jacket)

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Business Business & Investing Transportation

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