Study Guide for Pride/Ferrell's Marketing, Library Edition, 13th

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Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.

Format:Paperback

Language:English

ISBN:0618474471

ISBN13:9780618474479

Release Date:April 2005

Publisher:South Western Educational Publishing

Length:336 Pages

Related Subjects

Business Business & Investing Economics

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Study Guide for Pride/Ferrell's Marketing, Library Edition, 13th

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